The high value-added service sector is an important part of Krapina Zagorje County’s economy within the industrial transition. Companies providing IT services, creative industries and tourism services, including health, spa & wellness tourism, active tourism, cultural tourism and green tourism, create added value and enrich the region’s tourism offer. Their services and experiences attract numerous visitors and contribute to the diversity and attractiveness of Krapina Zagorje County.

Zagorje’s strong tourism potential is supported by high-quality accommodation across various types of facilities, a rich local gastronomic and cultural offer, and a wide range of attractions, from natural heritage, museums and castles to other visitor experiences. These resources have contributed to the significant growth of tourism in Zagorje in recent years.

From a strategic perspective, tourism development in Krapina Zagorje County is based on three main pillars: health, spa and wellness.

High value added service sector in industrial transition constitutes an important part of the economy of Krapina Zagorje county. Companies providing ICT services, creative industries and tourism, including health and spa&wellness tourism, active tourism, cultural tourism and green tourism, create value and enrich the region’s tourist offer. Their services and amenities attract numerous visitors and contribute to the diversity and attractiveness of the Krapina Zagorje county.

Preconditions for the significant tourism potential of Zagorje includes quality accomodation capacities in various types of lodging facilities, a rich ethno-gastronomic offer, as well as diverse contents ranging from natural heirtage, museums, castles to attractions. These resources are exactly the reasone of the significant growth of Zagorje’s tourisam in recent years.

Strategically speaking, development of tourism in Krapina Zagorje county is based on three pillars:

Health, SPA and wellness, and the other three key products have also been recognized: family vacations, business tourism and events (MICE), as well as active, sports and adventure tourism, and additionally, three secondary products including cultural tourism, religious tourism and agrotourism.

Three additional key tourism products have also been identified: family holidays, business tourism and events (MICE), and active, sports and adventure tourism. These are complemented by three secondary tourism products: cultural tourism, religious tourism and agritourism.

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Health, spa and wellness tourism in Krapina Zagorje County are based on natural healing water, minerals and mud that are used in therapeutic purposes, as well as on a rich tradition of treatment and relaxation in spa. Krapina Zagorje County has a strong tradition of spa dating back to Roman times, forming a perfect foundation for further development in this tourism segment. Furthermore, the resource base of cultural tourism in the Krapina Zagorje County includes museums, castles, manors, galleries, numerous monuments, religious objects, archaeological sites,

as well as intangible cultural heritage like language and dialect, traditional skills and crafts, folklore and other traditional values. In addition to these, the rural area is a fundamental resource for the development of agrotourism, with numerous family-owned agrivultural estates and rural tourism facilities. Alongside wineries and tasting rooms with traditional offerings, they form the basis for the development of agrotourism in the Krapina Zagorje County.

Health, spa and wellness tourism in Krapina Zagorje County are based on natural healing water, minerals and mud that are used in therapeutic purposes, as well as on a rich tradition of treatment and relaxation in spa. Krapina Zagorje County has a strong tradition of spa dating back to Roman times, forming a perfect foundation for further development in this tourism segment. Furthermore, the resource base of cultural tourism in the Krapina Zagorje County includes museums, castles, manors, galleries, numerous monuments, religious objects, archaeological sites, as well as intangible cultural heritage like language and dialect, traditional skills and crafts, folklore and other traditional values. In addition to these, the rural area is a fundamental resource for the development of agrotourism, with numerous family-owned agrivultural estates and rural tourism facilities. Alongside wineries and tasting rooms with traditional offerings, they form the basis for the development of agrotourism in the Krapina Zagorje County.

    What does business look like in Zagorje? How to capitalize
    on the opportunities and advantages? How to secure support?
    Tell us directly.

    What does business look like in Zagorje? How to capitalize on the opportunities and advantages? How to secure support? Tell us directly.